Dallas Stars Vice President Al Montoya spearheads efforts to grow hockey in
underrepresented communities
Al Montoya, the first Cuban-American to play in the NHL, is currently the Dallas Stars Vice President of Cultural Growth and Strategy. He is passionate about expanding the Stars' reach and promoting hockey among underrepresented communities both locally and internationally.
"We just returned from a trip to Mexico City and will be going back soon," Montoya said. "For us, it's a real opportunity to showcase our work and get our message across."
The message is that hockey is for everyone. Their mission is to bring this message to children who might not otherwise have the opportunity to play.
"We launched a 'Learn to Play' program in Mexico City," Montoya said. "It's a six-week program for kids aged 4-10. We started it in April and the graduates will finish the program in May. This is a chance for them to be introduced to the game we love so much and give them that chance to play."
The program, which is in partnership with the National Hockey League, has 50 participants.
Locally, Montoya has partnered with the Boys & Girls Club of Greater Dallas to implement the free 'Future Stars' initiative, introducing hockey to schools and facilities across the region. The 'Future Stars' program has grown from serving two locations in 2023 to nine locations in 2024. The programs receive support and equipment to implement weekly youth hockey programs in underserved communities.
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